This Privacy Policy describes how Mall.com (the "Site" or "we") collects, uses and discloses your personal information when you visit or make a purchase from the Site.
Collection of personal information
When you visit the Website, we collect certain information about your device, your interaction with the Website, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this privacy policy, we refer to any information that can uniquely identify an individual (including the information below) as "personal information". Please see the list below for more information on what personal information we collect and why.
Entity information
Examples of personal information collected: browser version, IP address, time zone, cookie information, what websites or products you view, search terms, and how you interact with the website.
Purpose of collection: to accurately load the website for you and to perform website usage analyses to optimise our website.
Collection source: collected automatically when you visit our website using cookies, log files, web beacons, tags or pixels.
Disclosure for business purposes: shared with our processor Shopify.
Order information
Examples of personal information collected: name, billing address, delivery address, payment information (including credit card number, email address and telephone number.
Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange delivery and provide you with invoices and/or order confirmations, communicate with you, review our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Collection source: collected from you.
Disclosure for business purposes: shared with our processor Shopify.
Customer support information
Purpose of collection: to provide customer support.
Source of collection: collected from you.
Sharing personal information
We share your personal information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:
We use Shopify to operate our online store. You can learn more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For example:
We use Google Analytics to help us understand how our customers use the website. You can read more about how Google uses your personal information here: https://policies.google.com/privacy?hl=sv. You can also opt-out of Google Analytics here: https://tools.google.com/ dlpage/gaoptout.
We share information about your use of the website, your purchases and your interaction with our adverts on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") education page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
Using personal information
We use your personal information to provide our services to you, which include: offering products for sale, processing payments, delivery and fulfilment of your order, and keeping you updated on new products, services and offers.
Legal basis
In accordance with the General Data Protection Regulation ("GDPR"), we process your personal information under the following legal bases if you are a resident of the European Economic Area ("EEA"):
Your consent;
The performance of the contract between you and the website;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task carried out in the public interest;
For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the website, we will retain your personal information for our records unless you ask us to delete this information. For more information on your right to erasure, see the section "Your rights" below.
Automated decision making
If you are an EEA resident, you have the right to object to processing based solely on automated decision-making (which includes profiling), where the decision-making has a legal effect on you or otherwise significantly affects you.
We [DO / DO NOT] engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that has no legal or otherwise significant effect on you.
Services that include elements of automated decision making include:
Temporary de-listing of IP addresses associated with repeated failed transactions. The denylist remains in place for a small number of hours.
Temporary denylisting of credit cards associated with denylisted IP addresses. The deny list lasts for a small number of days.
GDPR
If you are a resident of the EEA, you have the right to access the personal information we hold about you, to transfer it to a new service and to request that your personal information be corrected, updated or deleted. If you wish to exercise these rights, please contact us using the contact details below.
Your personal information is initially processed in Ireland and will then be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
CCPA
If you are a California resident, you have the right to access the personal information we have about you (also known as the "right to know"), to transfer it to a new service, and to ask that your personal information be corrected, updated, or deleted. If you wish to exercise these rights, please contact us using the contact details below.
If you wish to appoint an authorised agent to submit these requests, please contact us at the address below.
Cookies
A cookie is a small amount of information that is downloaded to your computer or device when you visit our website. We use a number of different cookies, including functional, performance, advertising and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (e.g. login and region selection). This means that you do not have to enter this information every time you return to the website or browse from one page to another. Cookies also provide information about how people use the website, for example whether it is the first time they visit or whether they visit often.
We use the following cookies to optimise your experience on our website and to provide our services.
Cookies that are necessary for the store to function.
Name Function
Used in connection with access to the admin.
_secure_session_id Used in connection with navigation through a shop window.
cart Used in conjunction with shopping cart.
cart_sig Used in conjunction with checkout.
cart_ts Used in conjunction with checkout.
checkout_token Used in conjunction with checkout.
secret Used in conjunction with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
_shopify_u Used to facilitate the updating of customer account information.
Reporting and analysis
Name Function
_tracking_consent Tracking settings.
_landing_page Track landing pages.
_orig_referrer Track landing pages.
_s Shopify analysis.
_shopify_fs Shopify analysis.
_shopify_s Shopify analysis.
_shopify_sa_p Shopify analysis for marketing and referrals.
_shopify_sa_t Shopify analysis for marketing and referrals.
shopify_y Shopify analysis.
_y Shopify analysis.
How long a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and expire between 30 minutes and two years from the date they were downloaded to your device.
You can control and manage cookies in different ways. Please be aware that removing or blocking cookies may adversely affect your user experience and that parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether to accept cookies through your browser controls, often in your browser's "Tools" or "Settings" menu. For more information on how to change your browser settings or how to block, manage or filter cookies, you can find in your browser's help file or via such websites as www.allaboutcookies.org.
In addition, please note that blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the "Behavioural Advertising" section above.
Do not track
Please note that since there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not change our data collection and use practices when we detect such a signal from your browser.
Amendments
We may update this privacy policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.
Contact Us
For more information about our privacy practices, if you have questions, or if you wish to make a complaint, please contact us by email at Kontakt@tassarna.se.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority or our supervisory authority here: https: //ico.org.uk/make-a-complaint/].